Brunel University London

Course Introduction

This business studies course with a specialism in marketing will develop your understanding of contemporary marketing. As part of this course you will study the fundamental principles of modern day marketing such as market research, marketing channels and logistics, database marketing, exporting and marketing for not'for'profit services. You’ll also study the principles of marketing communications including consumer behaviour. Business and Management (Marketing) BSc also offers the option to study a Chartered Institute of Marketing Professional Certificate through the CIM Graduate Gateway. You’ll also have the opportunity to enjoy our exclusive Business Life programme and develop core skills, knowledge and graduate attributes in preparation for the world of work. Marketing at Brunel is ranked 26th in the UK and 1st in London (The Complete University Guide 2018).

Course Modules

Level 1

Compulsory:

Introduction to Management Enquiry;

Managing Information with Technology;

Organisational Behaviour and Analysis;

Introduction to Accounting;

International Business Environment;

Principles and Practice of Marketing.

Level 2

Compulsory:

Database and Customer Relationship Management;

Marketing Communications;

Critical Perspectives in Management;

Consumer Behaviour;

Marketing Research;

Marketing Channels and Logistics.

Level 3

Compulsory:

International Marketing;

Strategic Marketing;

Issues and Controversies in Marketing Project;

Optional:

Entrepreneurship and Small Business Ventures;

Internet Marketing;

Business Ethics, Environmental Sustainability and Governance;

Brand Management.

Start Date:

09/2018

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £16,200 Overseas Fees