Brunel University London

Course Introduction

Brunel Business School is an award'winning School offering a range of degrees, many with professional accreditation.

An undergraduate degree from Brunel Business School will prepare you for a wide variety of roles and industry sectors. It will equip you with a broad knowledge and appreciation of business and management. Along the way you'll develop the analytical, technical and interpersonal skills to understand, analyse and address the problems that companies face today.

We offer one of the best final'year project teaching and learning processes to help create high'quality project work, often from your work placement experiences. You'll also benefit from our Business Life professional development programme. This provides you with opportunities to attend talks by corporate speakers and to develop your technical and soft skills in preparation for the world of work.

Degree programmes in Brunel Business School:

Business and Management BSc (Hons)

Business and Management (Accounting) BSc (Hons)

Business and Management (Entrepreneurship and Innovation) BSc (Hons)

Business and Management (Marketing) Hons

International Business BSc (Hons)

Why study Business and Management at Brunel?

You will gain a thorough grounding in the theoretical and practical characteristics of organisations, including their structures, cultures and administrative processes. You'll also study the theories related to managerial tasks and roles within an organisation's major fundamental areas.

The courses all share a common first year of study. In years 2 and 3 you can choose to specialise in Accounting, Marketing or International Business; or you can continue with the general Business and Management BSc.

Business and Management (Marketing) BSc (Hons):

This business course with a specialism in marketing offers the opportunity to develop an in'depth understanding of marketing functions. As part of your course you will explore the theories and principles of modern day marketing such as market research, database marketing, consumer behaviour, marketing communications and not'for'profit marketing and how these translate into marketing practice.

You can also opt to study a Chartered Institute of Marketing qualification through CIM Gateway. Brunel has joined forces with the Chartered Institute of Marketing (CIM) to give students of this course the opportunity to boost your employability opportunities ' nationally and internationally ' by gaining professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers and their content is reflected in our own degrees, which ensure you will be equipped with the best opportunities for a successful marketing career.

The CIM is the leading professional body for marketers worldwide and exists to develop and maintain professional standards and improve the skills of marketing practitioners. This gives our students the opportunity to study the CIM alongside your marketing degree, with CIM professional instructors on campus.

Business and Management at Brunel is ranked 8th in London (The Complete University Guide 2019).

Course Modules

Level 1

Compulsory:

Introduction to Management Enquiry;

Managing Information with Technology;

Organisational Behaviour and Analysis;

Introduction to Accounting;

International Business Environment;

Principles and Practice of Marketing.

Level 2

Compulsory:

Database and Customer Relationship Management;

Marketing Communications;

Critical Perspectives in Management;

Consumer Behaviour;

Marketing Research;

Marketing Channels and Logistics.

Level 3

Compulsory:

International Marketing;

Strategic Marketing;

Issues and Controversies in Marketing Project;

Optional:

Entrepreneurship and Small Business Ventures;

Internet Marketing;

Business Ethics, Environmental Sustainability and Governance;

Brand Management.

Start Date:

09/2019

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £16,200 Overseas Fees