This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi'skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi'channel practices, interactive communications and innovative solutions within the fashion retail environment. Students will be able to combine cutting'edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. Students will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. Students will also examine and analyse the influence of lifestyle retailing and multi'channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations.
Modules include: Fashion retail management; fashion branding; research methods; international retailing strategies; creative retail spaces; collaborative unit; Master’s project.
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- An Honours degree at 2.1 or above in a related discipline; applicants with a degree in another subject may be considered, depending on the strength of the application; or equivalent qualifications; or relevant and quantitative industrial experience for a minimum of 3 years; interview. Applicants selected for interview will be asked to bring a portfolio of examples of previous photographic work. Applicants whose 1st language is not English require IELTS 7.0 with a minimum of 6.0 in any 1 skill.