This programme introduces the key issues that concern the management of culture and in particular those within the performing arts. Through both analysis of contemporary and recent practice, and practical work in a range of areas, you will develop a critical approach to the discipline. The pathway provides an overview of the following areas: Arts funding structures in the UK (with reference to EU countries and the USA); marketing for the arts; audience development; sponsorship; education programmes within the arts; programming; culture and tourism; cultural policy (including the role of the arts in national and cultural identity) and principles and structures of management.
Modules: Cultural policy and practice; introduction to audience development; introduction to fundraising; seminar series; the management and professional practice 1: internship; management and professional practice 2: business planning for arts organisations; dissertation. Option modules: Contemporary ethnomusicology; critical musicology and popular music; material, form and structure; new directions in popular music research; philosophies of music; popular music: listening, analysis and interpretation; sound agendas; sources and resources; soviet and post'soviet music and politics; strategies for performance; working with original musical documents.
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- You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a subject concerned with arts and culture or another relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. If English isn’t your first language you will require IELTS 6.5 with a 6.5 in writing.