London Metropolitan University

Course Introduction

**Why study this course?**

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).

**More about this course**

This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.

This career'oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.

The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.

As well as gaining valuable real'world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.

**What our students say**

"It's not been just a degree, it's actually been an experience. It's been an adventure."

Christopher Bird, former student

"All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules."

Natalie Lewkowicz, former student

Course Modules

Year 1 modules include:

Assessing the Marketing Environment (core, 30 credits)

Introduction to Media Culture and Society (core, 30 credits)

Introduction to Public Relations (core, 30 credits) and

Principles and Practice in Marketing (core, 30 credits)

Year 2 modules include:

Advertising Concepts Theory and Practice (core, 30 credits)

Consumer Culture and Behaviour (core, 30 credits)

Consumer Public Relations (core, 15 credits)

Integrated Marketing Communications (core, 30 credits)

Brand Management (option, 15 credits)

Creating a Winning Business 1 (option, 15 credits)

Digital Marketing (option, 15 credits)

Learning through work (option, 15 credits) and

Media Relations (option, 15 credits)

Year 3 modules include:

Communication Theory & Concepts (core, 30 credits)

Corporate Communications (core, 30 credits)

Marketing and Communications Project (core, 30 credits)

Public Relations in Practice (core, 15 credits)

Creating a Winning Business 2 (option, 15 credits)

Creative Advertising and Copywriting (option, 15 credits)

Learning through Work 2 (option, 15 credits)

Managing Corporate Reputation (option, 15 credits)

Managing the Creative Fashion Environment (option, 15 credits)

Professional Experience Year Placement (option, 30 credits) and

Services Marketing (option, 15 credits)

Start Date:

09/2019

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £2,310 Home Fees