Across multiple sectors the utilisation of multi'channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real'life case studies, problem'solving exercises and a residential week with industry professionals
The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Postgraduate Certificate - PgCert||£92||Home Fees|
|Postgraduate Certificate - PgCert||£107||Overseas Fees|
- 2:2 (hons degree) or equivalent qualification