Middlesex University

Course Introduction

Across multiple sectors the utilisation of multi'channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real'life case studies, problem'solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Start Date:

10/2019

Duration & Attendance Qualification Tuition fees Fee type
1 year
Part Time
Postgraduate Certificate - PgCert £92 Home Fees
1 year
Part Time
Postgraduate Certificate - PgCert £107 Overseas Fees

Qualifications required:

  • 2:2 (hons degree) or equivalent qualification