University of Greenwich

Course Introduction

This programme will provide you with a solid grounding in analytical and strategic aspects of business, in addition to its particular focus on the marketing discipline.

It will equip you with the skills to develop and manage businesses to achieve superior performance, taking into consideration emerging issues such as sustainability, financial crisis and technological innovation.

A specialism in marketing will open many doors for you in your career, as it is an integral activity for most organisations. The skills and techniques you learn while studying marketing can help you later on, if you decide to pursue a different business role.

As part of your studies you will have the opportunity to work with business professionals and/or local communities on live projects in order to gain valuable practical experience.

Our marketing programmes were ranked second in London in the Complete University Guide 2017 league table.

What careers could I pursue?

Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start'up

Course Modules

Year 1

Students are required to study the following compulsory courses.

Personal & Professional Development 1 (Business) (15 credits)

Introduction to Business Processes (30 credits)

Business Planning and Development (30 credits)

Discover Project Management (15 credits)

Principles and Practice of Marketing (30 credits)

Year 2

Students are required to study the following compulsory courses.

Personal and Professional Development 2 (PPD2) (15 credits)

Project Planning and Management (15 credits)

Creativity and Decision Making in Business (30 credits)

Marketing Management (30 credits)

Operations Management (30 credits)

Year 3

Students are required to study the following compulsory courses.

Innovation in Action (15 credits)

Managing Strategy (30 credits)

Sustainability in Business (15 credits)

Personal and Professional Practice 3 (SMS)

Strategic Decision Making for Marketers (15 credits)

Social Marketing (15 credits)

Students are required to choose 30 credits from this list of options.

Final Year Project: Consultancy Project (30 credits)

Business Creation Project (30 credits)

Final Year Project: Thematic Independent Studies (30 credits)

Start Date:

09/2018

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,000 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £10,850 Overseas Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,000 Home Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £10,850 Overseas Fees