University of East London

Course Introduction

This four'year course is perfect if you want a degree in Advertising, but you don’t have the standard qualifications.

We prepare you for your degree during your Foundation year, bringing you up to speed with academic skills and a firm grounding in advertising. Then you can go on to do the full undergraduate degree.

Course Modules

Foundation Year:

Academic Development (core) Independent Project (core) Visual Communication (core) London and Literature (option) Reporting London (option) London and History (option) Media, Culture and Society (option) Creative Digital Practice (option),

Year 1:

Advertising; past, present and future (core) Branding in Theory and Practice (core) Digital Media Development 1 (optional) Advertising, Representation and Culture (core),

Year 2:

Pitching for Business (core) Media Planning in the City (core) Researching Audiences, Texts and Media industries (core) Working in the Media and Communications Industries (core),

Year 3:

Promotional Culture and the Consumer (core) Campaign Design and Execution (core) Advertising Dissertation (optional*) Media Production Dissertation Project (optional*) (*you will take either the Advertising Dissertation or the Media Production Dissertation) Mobile Media, Promotion and Exhibition (optional) Digital Communications (optional)

Start Date:

24/09/2018

Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £11,880 Overseas Fees