This degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding. The programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.
This programme aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in'depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.
The programme is made up of two core modules, between two and four options modules, and a dissertation. Core modules: Branding 1; branding 2.
For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.
Please note that due to staff research commitments not all of these modules may be available every year.
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- You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
- If English isn’t your first language, you’ll need to meet our English language requirements of IELTS 7.0 (with a minimum of 6.5 in the reading, listening and speaking tests, and 7.0 in the written test) to study with us.