Our Creative and Cultural Industries: Art Direction BA course prepares you for a career in art direction and you will develop practical and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects.
The course is taught within the Department of Creative and Cultural Industries which is part of Kingston School of Art and is driven by our ethos of ‘thinking through making'. You will learn to visualise, collaborate, experiment and project manage as you work on real'world projects with other students. You will also develop your knowledge of the creative industries, exploring topics such as design theory, branding and strategy for creative organisations.
Kingston University is an associate of the Institute of Contemporary Arts (ICA) and the Creative Industries Federation (CIF). You will receive free ICA and CIF memberships, participate in seminars and events, and have the opportunity to become a Kingston/ICA intern. Our Stanley Picker Gallery and Dorich House Museum offer you the opportunity to participate in events and gain curation experience. The course also offers opportunities to work on live projects with creative companies and institutions.
Examples of modules:
' Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving
' History & Context of the Creative Industries: Content, critique & competition
' Art Direction
' Customer Mindfulness
' Creative Project Management
' Live case study
' Art Direction 2
' The Major Project
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Arts (with Honours) - BA (Hons)|