This course explores skills in creativity and problem'solving using technology to offer innovative communication solutions. Analytical skills, strategic and conceptual thinking are developed to achieve successfully targeted messages to the recipient. This broad'ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.
Modules include: technology issues; business and innovation; research process; concept and prototyping; major project.
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- A 1st or upper 2nd Class Honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. Applicants applying directly from an undergraduate degree course without experience or professional practice must be able to demonstrate a good knowledge of the chosen subject area. For applicants whose 1st language is not English, an overall IELTS score of at least 6.5 is required, with a minimum of 6.0 in each section.