This postgraduate course is designed for managers working at a senior level in charities and not'for profit organisations who wish to gain a recognised academic qualification. The charity degree course aims to:
Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning;
Explore the use of marketing as a strategic tool;
Examine the importance of fundraising and marketing to an organisation's long'term and sustainable future;
Explore the effects of external environment and regulation on fundraising and marketing;
Develop skills in the management of resources.
Learning and Understanding the Voluntary Sector (10 credits)
Resource Management (30 credits)
Marketing and Fundraising (10 credits)
Strategy, Diversity and Governance (20 credits)
Fieldwork Exercise (20 credits)
Fundraising (15 credits)
Strategic Charity Marketing (15 credits)
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- Students will normally have a good first degree, a related professional qualification or at least three years, wholly relevant experience. If you have more than three years relevant experience, two professional references are acceptable.