University of Greenwich

Course Introduction

If you have the ability but not the qualifications required to apply for our three'year BA Hons Business with Marketing programme, this four'year programme will provide you with another route.

It begins with a foundation year that will give you a solid grounding from which to progress to degree'level study. You will gain a thorough introduction to business and an understanding of ethics, enterprise and leadership. You will also learn essential computing, communication and academic writing skills, and how to manage your studies independently.

After your first year, you will study the same courses as those on our three'year BA Hons Business with Marketing programme.

Our extended degrees are currently being restructured to ensure they meet current business demands. Please check online for revised course content.

What careers could I pursue?

Graduates from this programme have the same career opportunities as those graduating from our three'year programme. Opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start'up.

Course Modules

Year 0

Students are required to study the following compulsory courses.

Introduction to Management (15 credits)

Extended Project (30 credits)

Understanding Business (30 credits)

Software Tools for Academic Practice (15 credits)

Leadership and Enterprise (15 credits)

Introduction to Quantitative Analysis (15 credits)

Year 1

Students are required to study the following compulsory courses.

Personal & Professional Development 1 (Business) (15 credits)

Introduction to Business Processes (30 credits)

Business Planning and Development (30 credits)

Discover Project Management (15 credits)

Principles and Practice of Marketing (30 credits)

Year 2

Students are required to study the following compulsory courses.

Personal and Professional Development 2 (PPD2) (15 credits)

Project Planning and Management (15 credits)

Creativity and Decision Making in Business (30 credits)

Global Marketing Management (15 credits)

Marketing Management (15 credits)

Operations Management (30 credits)

Year 3

Students are required to study the following compulsory courses.

Innovation in Action (15 credits)

Managing Strategy (30 credits)

Sustainability in Business (15 credits)

Personal and Professional Practice 3 (SMS)

Strategic Decision Making for Marketers (15 credits)

Social Marketing (15 credits)

Students are required to choose 1 course from this list of options.

Final Year Project: Consultancy Project (30 credits)

Business Creation Project (30 credits)

Final Year Project: Thematic Independent Studies (30 credits)

Start Date:

09/2019

Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees
5 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
5 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees