University of the Arts London

Course Introduction

By combining cutting'edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You’ll be encouraged to develop your own creativity, produce persuasive advertising work and gain an in'depth critical insight into advertising and its role in shaping society and culture. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

• MA Advertising addresses the nature of consumer behaviour and psychology, such as the role of persuasion and influence, including a critical assessment of the methods for researching and measuring them. You'll be encouraged to develop your own creativity and produce high quality and persuasive advertising work.

• This blend of academic rigour with practical experience is designed to give you a critical insight into advertising. Throughout the course, you'll improve your understanding of the impact the media, society and culture has on individuals and organisations, and in turn, the role advertising plays in shaping society and culture.

• Our emphasis on practice'based creativity and learning by doing will provide a unique and inspirational context for your own work, both on the course and in your future career.

• MA Advertising at LCC will help you to become a more critical and strategic thinker and will equip you for a career in advertising. It will also prepare you for or a wide variety of positions in the creative, cultural, or communication sectors, as well as in professional research and analysis.

**Four reasons to apply**

• Gain in'depth knowledge and a high'level of professional skills to develop, implement and evaluate a wide range of advertising activities.

• Explore your practice in ‘creative laboratory’ conditions, through productive dialogue with theory and in critically supportive engagement with your tutors and peers.

• The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry.

• Benefit from the vibrant energy and creative community at London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries.

**About London College of Communication (LCC)**

The LCC experience is all about learning by doing. As an LCC student, you’ll get your hands dirty and develop your skills in outstanding technical spaces. Our facilities are at an industry standard and include photographic and television studios, darkrooms, 3D workshop, prototyping lab, gallery spaces, printing studios, and newsrooms.

Our courses are industry focused and you’ll be taught by an inspiring community of experienced academics, technical experts, and leading specialist practitioners within our Design School, Media School and Screen School.

We offer a range of undergraduate and postgraduate courses in subjects such as journalism, advertising, Public Relations and publishing, photography, film, television and sound, graphic communication, illustration and visual communication, animation, games, design management, branded spaces and interactive and information design.

Course Modules

Modules include: (20 credits) creative industries; innovative methods; collaborative unit; technological futures; (40 credits) creative laboratory; (60 credits) final major project.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MA £8,500 Home Fees
1 year
Full Time
MA £17,920 Overseas Fees

Qualifications required:

  • Applicants will normally be considered for admission if they have achieved an educational level equivalent to an Honours degree, preferably at 2.1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: Honours degree; possession of equivalent qualifications; prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Applicants will also be required to submit a personal statement demonstrating their interest in advertising and why they wish to study on the course. Applicants whose 1st language is not English require IELTS 7.0 (or equivalent), with a minimum of 6.0 in each of the four skills.