Birkbeck, University of London

Course Introduction

The cultural industries are a range of activities that focus on the social and economic potential of creativity. This programme will give you an advanced, in'depth understanding of how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. The UK has the largest creative sector in Europe and government and business increasingly recognise its critical importance in generating jobs, wealth and public engagement. This increasing prevalence makes it critical to understand the particularities and principles that are key to managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.

This programme is ideal if you want to develop a focused, practical understanding of the creative industries and the management principles, challenges and practices that you will encounter in this sector. We will consider the theoretical foundations of management within the creative industries, but we will also look at real'life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real'world issues will enhance your career development and equip you for a range of management roles.

This programme is uniquely shared across our School of Business, Economics and Informatics and our School of Arts, sharing expertise, knowledge, ideas and research across 2 renowned centres of academic excellence. You can choose option modules in business, management, marketing and the knowledge economy, as well as option modules in arts management, policy and planning and digital cultures.

Course Modules

You complete 8 modules (totalling 120 credits) and write a 12,000'word dissertation (worth 60 credits).

You start with a compulsory module ' The Creative Industries: Theory and Contexts ' to set the context for the study of the creative industries and you then take 3 further compulsory modules.

You then choose 2 option modules worth 15 credits each from the Department of Management and choose a 30'credit option module from the School of Arts.

Full'time modules:

Digital Creativity and New Media Management;

Intellectual Capital and Competitiveness;

Research Methods in Management I;

The Creative Industries: Theory and Contexts .

Part'time modules Year 1:

Intellectual Capital and Competitiveness;

Research Methods in Management I;

The Creative Industries: Theory and Contexts .

Part'time modules Year 2:

Digital Creativity and New Media Management .

Management option modules:

Digital Business;

Entrepreneurship and Innovation;

Globalization: forces, players and management;

Innovation and the Knowledge Economy;

Innovation Systems: Networks and Social Capital;

Perspectives on Organization;

Principles of Marketing;

Sport Event Management;

The Business Environment: International and Comparative Perspectives .

Arts option modules:

Arts Administration and Management;

Arts Management and Urban Development;

Arts Policy and Planning;

Digital Culture;

Managing the Arts: Business and Legal Aspects (30 CATS);

Marketing: Strategies and Planning .

MSc Creative Industries (Management) dissertation

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc £11,250 Home Fees
1 year
Full Time
MSc £17,425 Overseas Fees
2 years
Part Time
MSc £5,625 Home Fees
2 years
Part Time
MSc £8,700 Overseas Fees

Qualifications required:

  • Normally at least a 2nd-Class Honours degree in any subject area from a UK university or a non-UK equivalent; a professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.