The UK has the largest creative sector in Europe, and government and business increasingly recognise its importance in generating jobs, wealth and public engagement. It is therefore critical to understand the key particularities and principles in managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.
This programme is ideal if you want to understand how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. We will consider the theoretical foundations of management within the creative industries, but we will also look at real'life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real'world issues will enhance your career development and equip you for a range of management roles.
The programme uniquely shares expertise, knowledge, ideas and research across two renowned centres of academic excellence: our School of Business, Economics and Informatics and our School of Arts. You can choose option modules in business, management, marketing and the knowledge economy, as well as in arts management, policy and planning, and digital cultures.
' London, with its vibrant cultural scene, provides an ideal setting in which to examine how the creative industries are structured, the roles available within the sector, and the importance of entrepreneurship and innovation to creativity.
' Birkbeck has a strong research record in the field of the cultural industries and is a centre for excellence in the related field of innovation research.
' Many Birkbeck students work in, or have professional experience in, the industries under consideration. This provides strong networking opportunities with fellow students and Birkbeck alumni, with potentially beneficial impacts on your career development.
' Based in the School of Business, Economics and Informatics, Birkbeck's Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
' Our academic staff are active researchers, as well as enthusiastic teachers, and they regularly publish cutting'edge research.
' We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.
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- Normally at least a 2nd-Class Honours degree in any subject area from a UK university or a non-UK equivalent; a professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.