Middlesex University

Course Introduction

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

**Why study BA Business Management (Marketing) at Middlesex University?**

Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success.

Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which you can integrate into your time at Middlesex. Those who wish to do a placement can take either a 36 week sandwich placement in Year 3 as part of a 4 year degree or two 18 week summer placements allowing you to complete your degree within 3 years.

**Course highlights**

We also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to a partner university in Europe and the USA. It can include a contribution towards your tuition fees

You will have access to cutting'edge business resources including the Chartered Management Institute's Management Direct Resource Hub

You can become a student member of the Chartered Management Institute and a full member upon graduation

Course Modules

Foundation Year: Understanding the Context of Business, SMART (Students Mastering Academic writing, Research and Technology),Foundation Mathematics, Foundation Project. Year 1: Applications and Research in Management (30 credits) ' Compulsory, Financial Aspects of Business (30 credits) ' Compulsory, Management and Organisations (30 credits) ' Compulsory, Marketing Theory and Practice (30 credits) ' Compulsory. Year 2: Business Environment (30 credits) ' Optional, Operations Management (30 Credits) ' Optional, Work, Organisation and Society (30 credits) ' Compulsory, Brand Management (30 Credits) ' Optional, Consumer Behaviour (30 credits) ' Optional, Entrepreneurship and Small Business Marketing (30 credits) ' Optional. Year 3: Services Marketing Management (30 credits) ' Optional, Strategic Management (30 credits) ' Compulsory, Consulting in Organisations (30 credits) ' Optional, Creative Advertising and Promotion (30 credits) ' Optional, E'Marketing Strategy and Social Media (30 credits) ' Compulsory, International Marketing (30 credits) – Optional, New Venture Management (30 credits) ' Optional, Public Relations and Corporate Reputation Management (30 credits) ' Optional, Research Project (30 credits) ' Optional, Work Internship (30 credits) ' Optional.

Start Date:

10/2018

Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Overseas Fees