Goldsmiths, University of London

Course Introduction

The BSc in Marketing at Goldsmiths combines multiple disciplines including Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development making this a special programme for anyone who wants to explore interdisciplinary links. The structure of the degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer. We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising. You will study: Marketing Fundamentals: modules aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour. Marketing in Practice: these modules are aimed at helping you to apply your marketing skills in practice especially in the areas of strategic marketing, market research and digital marketing. Economics, and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of the strategy of a company. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules have the aim of providing you with more contextual knowledge around the practice of marketing. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BSc (Hons)

Qualifications required:

  • GCE A-level BBB-ABB
  • SQA Advanced Higher ABC
  • International Baccalaureate 33
  • BTEC Level 3 Extended Diploma