University of West London

Course Introduction

During the course you will explore the fashion consumer, trends, design and how the fashion industry communicates with its audience to inform, inspire, and engage to create a competitive edge. There will be practical industry linked briefs to understand digital fashion, and how technology and fashion brands interact. With the use of business data primary and secondary you will develop an understanding of fashion design and product development strategic decisions as well as explore gaps and opportunities for fashion start'up. You will have the opportunity to undertake fashion and textiles trade show visits to Premier Vision and/or Pret a Porter in Paris. There will be collaboration with Film Media and Photography students to develop fashion styling, advertising and blogging images and to gain insight into the areas of digital campaigns with further understanding of how this works through integrated, mobile and social media. Preparation for a professional future within a chosen industry is an important aim for BA (Hons) Fashion Management and Marketing. During the second year you will chose to work for a company or freelance developing your enterprise skills. You will also gain a number of important skills in communication, in fashion and marketing communications and global awareness of the industry.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons)

Qualifications required:

  • SQA Higher
  • International Baccalaureate
  • GCE A-level
  • BTEC National Diploma
  • Tariff 112
  • SQA Advanced Higher
  • GCE AS-level
  • GCSE/SQA Standard Grade
  • BTEC National Award
  • BTEC National Certificate (12 units)
  • BTEC Level 3 Subsidiary Diploma
  • BTEC Level 3 Diploma
  • BTEC Level 3 Extended Diploma
  • CRB check required
  • OCR Certificate for IT Professionals
  • OCR L3 Certificate in Mathematics for Engineers
  • OCR National Certificate (6 Units)
  • OCR National Diploma (12 Units)
  • OCR National Extended Diploma (18 Units)
  • OCR Diploma for IT Professionals
  • BTEC Level 3 Specialist Award
  • BTEC Level 3 Specialist Diploma
  • BTEC Level 3 Specialist Extended Diploma
  • BTEC Level 3 Subsidiary Specialist Diploma
  • BTEC Scottish Higher National Certificate
  • BTEC Scottish Higher National Diploma