Brunel University London

Course Introduction

The course can be taken either as a standard Master's course or with a professional placement (16 month option). The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding. The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

Course Modules

Corporate branding theory and issues; applied corporate branding; strategic corporate brand management and consulting; strategic corporate marketing; marketing communications; understanding business and management research; dissertation. Optional modules include: global diversity management; international business ethics and corporate governance; consumer behaviour; international management; entrepreneurship.

Course Additional Entry

A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in management, business studies or cognate discipline and a minimum of 2 years full'time post qualification marketing or branding experience. Applicants from non'business/management disciplines (and without any business/management element) will be eligible if they have a 1st Class Honours degree or the overseas equivalent and a minimum of 2 years full'time post qualification marketing or branding experience. Applicants with a 2.2 UK Honours degree or an equivalent internationally recognised qualification will be considered if they can demonstrate a minimum 3 years full'time post qualification marketing or branding experience. Applicants with non'degree qualifications will be considered if they can show a minimum 5 years full'time senior level branding experience. Applicants may be required to attend an interview. English Language Requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65% (min 60% in all areas).

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £15,400  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £9,400  Academic year. First year home fees
1 year
Full Time
MSc (Postgraduate)