This specialisation provides a rigorous, practical foundation in the key skills needed to unlock the value of data, and an in'depth understanding of how companies can use data to make decisions and improve business performance.
Core modules: Business data and statistics; business strategy and analytics; data driven decision making; marketing analytics; operations analytics; programming for business analytics. Options: Financial programming; information retrieval and data mining; managing high'technology organisations; mathematical modelling and supervised learning; new venture analytics; revenue management and pricing; social media and digital marketing analytics; statistical natural language processing.
Course Additional Entry
A minimum of an upper 2nd Class degree or an overseas qualification of an equivalent standard; applicants must have a strong aptitude for quantitative analysis and are likely to have studied a range of degrees including: management, mathematics, engineering, computer science, economics, and psychology.
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