Loughborough University London

Course Introduction

This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills. Satisfying consumer, social and environmental expectations in the business of sport requires innovative thinking. Modern sport businesses therefore need innovative and effective management practices to meet these expectations. This programme provides you with opportunities to undertake applied research to develop innovative solutions to solve real problems confronting sport businesses. Students will develop an understanding of management and marketing principles, how sport is governed, the development of strategy and the place of entrepreneurship and innovation in the changing sport business landscape.

Course Modules

Modules include: Individual project, dissertation, business plan or placement; collaborative project; strategy and planning; understanding business failure; sports markets and industries; managing service quality in the sports industries; sports management theory and practice. Optional modules include: Funding; entrepreneurship; leadership models and practices: applications to a sport context.

Course Additional Entry

Minimum of an upper 2nd Class Honours degree or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess these requirements, but who has substantial relevant work experience. English language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (reading, listening, writing and speaking) or equivalent.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £22,000  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £11,700  Academic year. First year home fees
2 - 4 years
Part Time
MSc (Postgraduate)