Business analytics provides a study of how data can be utilised to solve major business and societal changes. The programme provides students with the knowledge, technical ability and skills for leadership roles in the fields of business analytics and data science.
Core modules: programming for business analytics; data analytics; information retrieval and data mining; introduction to supervised learning; statistical NLP. Optional: applied machine learning; graphical models; web economics; statistical models and data analysis; statistical design of investigations; decision and risk; consumer behaviour and behavioural change; consulting psychology; talent management; data science for spatial systems; group mini project (digital visualisation); urban simulation; mastering entrepreneurship; decision and risk analysis; managing hi'tech organisations.
Course Additional Entry
A minimum of an upper 2nd Class UK Honours degree (or overseas equivalent) in a quantitative subject as computer science, engineering, mathematics, physics or a quantitative social science subject. Applicants must be proficient in object'orientated and/or analytical programming, have strong communication skills, and an outstanding aptitude for quantitative analysis.
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