The core modules provide the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.
Course Additional Entry
Chartered Institute of Marketing level 7 diploma in Marketing Communications with average weighted mark 50% or above; or Institute of Direct and Digital Marketing diploma in Integrated Marketing Communications with average weighted mark 50% or above.
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