The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development. This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.
Strategies for international market entry; cross cultural buyer behaviour; international brand management; international pricing and performance; research methods; digital and social media; global operations and logistics; market driven marketing; marketing communications; public relations; social marketing strategy.
Course Additional Entry
Bachelor degree equivalent to UK 2nd Class Honours lower division in a related subject area; mature students will considered with a minimum of 3 years relevant work experience; we welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
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