Your choice to study this programme will enable you to develop internship experience embedded in the course, achieve a thorough education in marketing and business, as well as choose up to a third of your modules so that you can specialise in a number of different areas. To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.
Contemporary marketing; financial and human resource management for marketing; managing strategy and change; research methods; international brand management; international pricing and performance; integrated marketing communications; social marketing strategy; international marketing; global operations; emerging issues in marketing communications; market driven marketing; digital and social media; public relations.
Course Additional Entry
Bachelor degree equivalent to UK 2nd Class Honours lower division. We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
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