London South Bank University

Course Introduction

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

Course Modules

Contemporary marketing; digital and social media; research methods.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate)
2 years
Part Time
MSc (Postgraduate)