Kingston University London

Course Introduction

This course explores theories of marketing and strategy and apply their knowledge of theory to critical business issues.

Course Modules

Modules include: Strategic marketing decisions; marketing simulation; buyer behaviour; integrated marketing communications; global marketing management; market research and data analysis; research proposal and dissertation.

Course Additional Entry

An Honours degree, or equivalent, in any discipline. Applicants whose 1st language is not English should have an IELTS score of 6.5 overall, with special conditions in all elements.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £14,300  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £10,000  Academic year. First year home fees