This course explores theories of marketing and strategy and apply their knowledge of theory to critical business issues.
Modules include: Strategic marketing decisions; marketing simulation; buyer behaviour; integrated marketing communications; global marketing management; market research and data analysis; research proposal and dissertation.
Course Additional Entry
An Honours degree, or equivalent, in any discipline. Applicants whose 1st language is not English should have an IELTS score of 6.5 overall, with special conditions in all elements.
|Duration & Attendance||Qualification||Tuition fees|
|MSc (Postgraduate)||£14,300 Academic year. First year overseas fees|
|MSc (Postgraduate)||£10,000 Academic year. First year home fees|