The course reflects current knowledge, debates and issues within the discipline. Students will interrogate, through practical projects, a range of perspectives including: design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for the management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.
Modules include: (20 credits) design research methods and critical; global design futures; design and cultural meaning; collaborative unit; (40 credits) design, management, leadership and innovation; (60 credits) final major project and thesis.
Course Additional Entry
An Honours degree; a professional qualification recognised as equivalent to an Honours degree; relevant professional/work experience in a relevant subject discipline or professional field such as: Design; business studies; management; social sciences; humanities; physical sciences; marketing. Applicants whose 1st language is not English require IELTS 6.5 with a minimum of 5.5 in any one paper, or equivalent. Applicants who have booked a test or are awaiting test results should clearly indicate this on their application form.
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