London Metropolitan University

Course Introduction

This qualification looks at search engine optimisation (SEO), pay per click (PPC), types of online advertising, email marketing, viral marketing, online public relations, affiliate marketing and social media; digital metrics, legislation, regulation and codes of practice; students learn the essential planning concepts for an online organisation as well as aspects in implementation, measurement and evaluation of campaigns.

Course Modules

Digital marketing essentials; digital marketing planning; marketing and consumer behaviour (MCB).

Duration & Attendance Qualification Tuition fees Fee type
1 year
Part Time
Professional Diploma (Post A-Level) £465 ???home???

Qualifications required:

  • Degree
  • Professional Qualification
  • Work experience
  • IELTS 6.5