This qualification looks at search engine optimisation (SEO), pay per click (PPC), types of online advertising, email marketing, viral marketing, online public relations, affiliate marketing and social media; digital metrics, legislation, regulation and codes of practice; students learn the essential planning concepts for an online organisation as well as aspects in implementation, measurement and evaluation of campaigns.
Digital marketing essentials; digital marketing planning; marketing and consumer behaviour (MCB).
|Duration & Attendance||Qualification||Tuition fees|
|Professional Diploma (Post A-Level)||£465 Module. First year home fees|
- Professional Qualification
- Work experience
- IELTS 6.5