By the end of this qualification applicants are able to: Evaluate the role of the marketing planning process including organisational strategy, culture and the broader marketing environment; develop and manage a brand and product portfolio; recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success; identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
Marketing planning process; delivering customer value through marketing; managing marketing; project management in marketing.
|Duration & Attendance||Qualification||Tuition fees|
|Professional Diploma (Post A-Level)||£700 Module. First year home fees|
- Professional Qualification
- Work experience
- IELTS 6.5