London Metropolitan University

Course Introduction

Want to get into the fashion industry and make your own glamorous mark? Are you a fashion designer wishing to retail your own label or take over and manage a family fashion business? If you have the passion and determination necessary to succeed in a luxurious, fast'paced and sometimes edgy industry, then this new course is the way forward. You'll gain practical and academic skills through the study of various disciplines that together constitute the global fashion system ' retailing, management, marketing, e'commerce, buying, merchandising, product innovation ' and develop your own particular talents in relevant areas such as e'tailing, fashion business start'up, international retail strategy, customer relationship management and foreign languages. Added value: Located in the heart of London, the most original of the world's 'fashion cities', this bespoke programme is delivered by a committed team of experienced and networked business and fashion professionals with backgrounds in the creative and commercial industries.

Course Modules

Year 1 topics include: global business environment; the fashion business; fashion retailing; challenges for the 21st century manager. Core modules taken in subsequent years include: fashion marketing; fashion buying; entrepreneurial essentials; entrepreneurship, innovation and leadership; global issues in fashion marketing; e'entrepreneurship; the fashion project; management investigation and recruitment report. Optional modules taken in subsequent years include: customer relationship management; services marketing; theory and practice of selling; work'related development 2.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons)
4 years
Part Time
BA (Hons)

Qualifications required:

  • GCE A-level
  • Tariff 96
  • Course specific
  • Tariff (Scottish qualifications) 114