This course combines cutting edge thinking with practical project work, enabling students to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry. This blend of academic rigor with practical experience is designed to give an in'depth critical insight into advertising and improve understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture. This course fosters an enquiring and analytical approach to the study and practice of advertising. Students will develop their intellectual, imaginative, creative and aesthetic skills, and improve their personal professionalism and independence of judgment. They will address the nature of consumer behaviour and psychology, including the role of persuasion and influence and critically assess methods for researching and measuring them. Students will be encouraged to develop their own creativity and produce high quality and creatively persuasive advertising work.
Modules include: (20 credits) creative industries; innovative methods; collaborative unit; technological futures; (40 credits) creative laboratory; (60 credits) final major project.
Course Additional Entry
Applicants will normally be considered for admission if they have achieved an educational level equivalent to an Honours degree, preferably at 2.1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: Honours degree; possession of equivalent qualifications; prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Applicants will also be required to submit a personal statement demonstrating their interest in advertising and why they wish to study on the course. Applicants whose 1st language is not English require IELTS 7.0 (or equivalent), with a minimum of 6.0 in each of the four skills.
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