This programme will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.
Term 1: Digital consumer and it trends for marketing; research methods; the evolution of marketing management. Term 2: Digital marketing data analysis; integrated digital marketing communications and analytics; social media marketing and analytics; web marketing and analytics. Term 3: Consultancy project or dissertation.
Course Additional Entry
We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Centre will be accepted; for those applicants whose mother tongue is not English, we require proof of your English proficiency.
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