GCU London

Course Introduction

The programme provides an integrated knowledge of contemporary marketing management with a national and international context, allowing students to acquire the confidence, marketing theories and practical skills necessary to develop and implement a marketing strategy. Students will also gain a comprehensive understanding of the cross'cultural challenges within international business and will develop the international business knowledge, marketing expertise and personal skills crucial in international marketing.

Course Modules

Global marketing strategy; product and service innovation and global logistics; developing personal and professional competence; consumer'led sustainable marketing; global branding and integrated marketing communications; research project (design and methods); masters dissertation.

Course Additional Entry

Minimum requirements: United Kingdom (UK) Honours degree or equivalent, normally at grade 2.2 or above. English Language: Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £12,600  Whole course. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £8,400  Whole course. First year home fees
2 - 3 years
Part Time
MSc (Postgraduate) £12,600  Whole course. First year overseas fees
2 - 3 years
Part Time
MSc (Postgraduate) £8,400  Whole course. First year home fees