The foundation year will ensure you have the skills and grounding required to advance onto your chosen degree programme. Throughout your studies, you will gain the skills and knowledge you need to succeed in the competitive, fast'paced world of international fashion. Our vibrant fashion department is situated at the heart of the London fashion industry. You will be taught by fashion professionals and academic specialists who reflect a wide range of contemporary fashion and current industry practice. In addition to being perfectly placed in a fashion capital of the world, you will benefit from small class sizes and quality individual contact time, frequent visiting speakers from industry and academia, fashion shows and fashion shoots, and our strong contacts with industry. You will also have the opportunity to study in Paris, to take part in live projects with industry, and to gain work experience with a fashion company in London.
Stage 1 (foundation): fashion marketing research; historical and contextual studies; marketing fashion; promoting fashion; textiles for fashion; the fashion cycle; plus general education courses. BA (Hons) year 1: body in culture; CAD for fashion marketing; computer design 1; images and society; fashion event management; fashion product development; fashion trends; targeting customers. BA (Hons) year 2: design and sustainability; fashion branding; fashion buying; internship or optional module; media and PR; strategic fashion marketing; styling fashion. BA (Hons) year 3: contemporary response; integrated marketing; final fashion marketing project 1'4; professional development. Optional modules: e'commerce for fashion; fashion shows; in'store promotion; journalism for fashion; retailing for fashion; study tour; supply chain management.
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