This course offers a unique opportunity into the understanding and use of digital media design and technologies for the purpose of branding. This course aims to fill a gap, by developing the knowledge and practical experience of both digital design and branding concepts.
Modules include: digital branding strategy; brand experience design; digital design; digital media technologies; multimedia research directions; major project.
Course Additional Entry
A UK 1st or 2nd Class Honours degree or equivalent internationally recognised qualification in design; computer engineering, IT; other related disciplines with evidence of design experience (minimum 3 years) will be considered on an individual basis; applicants whose 1st language is not English require: IELTS 6 (with a minimum of 5.5 in all areas); TOEFL paper'based test 550 (with a minimum of 4 in the test of written English); TOEFL internet'based test 79 (with a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing); Pearson 51 (with a minimum of 51 in all areas); or BruneELT 60 per cent (with a minimum of 55 per cent in all areas).
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