This programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future; it draws together technology and business perspectives in order to understand the implications for social'media enabled business; the programme provides students with sound knowledge and understanding of new'media related business practices and to provide them with transferable skills designed to meet the challenges of employment within the global economy; it also helps students understand the importance of information and mass communications technologies to the operations of modern businesses of all kinds; students are encouraged to reflect on the relevance of concepts to business and apply their newly developed skills in advance studies or professional practice.
Modules include: professional consultancy in business intelligence and social media; social media; business intelligence; mobile, social media and cloud services; knowledge, social networks and innovation; entrepreneurship; understanding business and management research; dissertation. Optional modules: global outsourcing; international business ethics and corporate governance; strategic marketing management; global diversity management.
Course Additional Entry
A 2.1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree); applicants from non'business/management disciplines (and without any business/management element) will be eligible if they have a 1st Class Honours degree or the overseas equivalent; applicants with a lower 2nd Class degree in a management, business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years); applicants with non'degree qualifications will be also considered who have relevant work experience (minimum 5 years) and will be assessed on an interview basis; applicants may be required to attend an interview; applicants whose 1st language is not English require: IELTS 6.5 (with a minimum of 6 in all areas); Pearson 58 (with a minimum of 51 in all areas); or BruneELT 65 per cent (with a minimum of 60 per cent in all areas).
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