Birkbeck, University of London

Course Introduction

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry. The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Course Modules

You take 8 compulsory modules and write a 12,000'word dissertation. Core modules include: Brand management; consumer behaviour; marketing management; marketing research; marketing strategy and planning; sport business and event management; sports governance and regulation; strategic sport marketing.

Course Additional Entry

Normally at least a second'Class Honours degree in any subject area from a UK university or a non'UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non'standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub'tests.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £14,075  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £9,950  Academic year. First year home fees
2 years
Part Time Evening
MSc (Postgraduate) £7,050  Academic year. First year overseas fees
2 years
Part Time Evening
MSc (Postgraduate) £4,975  Academic year. First year home fees