The programme focuses on the core concepts and principles of fashion marketing, coupled with contemporary international issues within fashion marketing, integrated fashion communications, global marketing and brand management; students undertake activities which provide real'world experiences, including: Live company briefs, social events, master classes and a student trip; the programme also incorporates an industry placement, providing students with the opportunity to put theoretical knowledge into practice within a fashion marketing context.
Modules include: Contemporary issues personal and professional development; consumer'led fashion marketing; strategic decisions in the international fashion marketplace; digital fashion branding and delivery; fashion buying, merchandising and distribution; personal and professional development; research methods; masters dissertation.
Course Additional Entry
A UK Honours degree 2.2 (or equivalent) in any field; non'standard applicants with appropriate work experience are considered. English Language: Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).
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