GCU London

Course Introduction

The programme focuses on the core concepts and principles of fashion marketing, coupled with contemporary international issues within fashion marketing, integrated fashion communications, global marketing and brand management; students undertake activities which provide real'world experiences, including: Live company briefs, social events, master classes and a student trip; the programme also incorporates an industry placement, providing students with the opportunity to put theoretical knowledge into practice within a fashion marketing context.

Course Modules

Modules include: Contemporary issues personal and professional development; consumer'led fashion marketing; strategic decisions in the international fashion marketplace; digital fashion branding and delivery; fashion buying, merchandising and distribution; personal and professional development; research methods; masters dissertation.

Course Additional Entry

A UK Honours degree 2.2 (or equivalent) in any field; non'standard applicants with appropriate work experience are considered. English Language: Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £12,600  Whole course. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £8,400  Whole course. First year home fees