This course enables students to explore a number of areas of business including information management, operations management, marketing, financial resources management, and the management of people and organisations. This specialist pathway also teaches students how marketing management can be structured/modified to develop business beyond historic country and other operating boundaries. It will look at buyer behaviour and examine the latest in marketing theory and practise.
Modules include: Financial resource management; information management; international business strategy; managing people and organisations; marketing; operations management; dissertation; buyer behaviour; international marketing.
Course Additional Entry
An Honours degree or equivalent; some applicants may be interviewed; applicants whose 1st language is not English require an Academic IELTS score of 6.5 (with a minimum of 6.0 in reading, listening, speaking and writing).
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