University of Westminster

Course Introduction

Located in the heart of the largest European centre for global brands, Westminster Business School is ideally placed for you to launch your career. Our Marketing courses will give you a strategic perspective and broaden your understanding of marketing and its integration into corporate strategy and structure. They will prepare you for a variety of careers in marketing management, such as brand management, product development, business'to'business marketing and not'for'profit marketing in agencies or enterprises. Our dedicated, multicultural staff bring academic and real'world practitioner expertise to the learning experience, and you may be able to add value to your course by completing a work placement, or taking advantage of our study abroad programme (one of the largest in the UK). We are recognised by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute. The International Marketing BA Honours focuses on the study, understanding and application of marketing and international marketing. You will develop the knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in international marketing, along with a range of intellectual, professional attributes and transferable skills such as team working, problem solving, research, critical and creative thinking, and persuasive communication. The course will enable you to develop the resilience to perform under pressure, the ability to use feedback to find a way through to a successful outcome, and the flexibility to adapt to the rapidly changing world of marketing and its role in society. You will also gain a critical understanding of global diversity in business practice, culture, social responsibility and ethics. Learning takes place through lectures, seminars, workshops, and group working; assessment methods include essays, reports, case studies and exams.

Course Modules

Year 1: Consumer behaviour; perspectives on organisations; principles of marketing; professional competences; the business context; plus 1 free choice module, which could include a foreign language. Year 2: Brands and branding; business research and professional practice; global markets; marketing metrics; marketing research; principles of international marketing; plus 1 option module in these and other disciplines, including languages. Year 3: Cross cultural studies; managerial accounting; marketing communications; marketing planning and practice; strategic perspectives; plus 2 option modules; plus 1 free choice module, which could include a foreign language exceptional students may be given the option of pursuing a major project in an area of international marketing.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons) £12,500  Academic year. First year overseas fees
3 years
Full Time
BA (Hons) £9,000  Academic year. First year home fees
4 years
BA (Hons) £12,500  Academic year. First year overseas fees
4 years
BA (Hons) £9,000  Academic year. First year home fees

Qualifications required:

  • GCE A-level BBC
  • GCE AS-level
  • SQA Higher
  • SQA Advanced Higher
  • Tariff 112
  • BTEC Level 3 Subsidiary Diploma
  • BTEC Level 3 Diploma
  • BTEC Level 3 Extended Diploma MMD
  • GCSE/SQA Standard Grade
  • OCR National Certificate (6 Units)
  • OCR National Diploma (12 Units)
  • OCR National Extended Diploma (18 Units) M2

Key Course Information

KIS Key Information Set

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75% Overall, I am satisfied with the quality of the course

The course is well organised and is running smoothly 75%
I have been able to access general IT resources when I needed to 88%
The library resources and services are good enough for my needs 92%

£21,000 Average salary 6 months after course has finished

75% Go on to work and/or study

24% Total study time lectures

Total Written: 32%

Total Coursework: 62%

Total Practical: 7%

£4,700 - £6,700
Typical cost of university accommodation

£5,400 - £9,000
Typical cost of private accommodation