This course provides the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on contemporary knowledge gained from academic research and industrial practices. The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.
Modules include: consumer behavior; marketing principles; strategic marketing management; marketing communications; international marketing; business planning; understanding business and management research; dissertation. Optional modules include: corporate branding theory and issues; global diversity management; international business ethics and corporate governance; knowledge management, social networks and innovation.
Course Additional Entry
A 2.1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree); applicants from non'business/management disciplines (and without any business/management element) will be eligible if they have a 1st Class Honours degree or the overseas equivalent; applicants with a lower 2nd Class degree in a management, business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years); applicants with non'degree qualifications will be also considered who have relevant work experience (minimum 5 years) and will be assessed on an interview basis; students whose 1st language is not English require: IELTS 6.5 (with a minimum of 6 in all areas); Pearson 58 (with a minimum of 51 in all subscores); or BrunELT 65 per cent (with a minimum of 60 per cent in all areas).
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