University of Greenwich

Course Introduction

The course aims to provide a creative and systematic approach to problem'solving in the area of strategic marketing communications. Applicants learn to collate, synthesise and analyse a range of data to help in the solution of marketing'related problems. The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

Course Modules

Advertising and marketing communications; communications theory; foundations of scholarship; influence leadership and personal development; contemporary issues in marketing communications; research methods; research dissertation; media planning and buying; relationship and interactive marketing; marketing and marketing communications consultancy; global marketing management; strategic brand management; communications in context.

Course Additional Entry

A 2.2 Honours degree from a recognised university and marketing experience; or a Chartered Institute of Marketing advanced certificate in marketing and marketing management experience; where English is not 1st language IELTS core of 6.5; TOEFL 550/213; or the University of Greenwich International Pre'Master's Programme are required.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MA (Postgraduate) £11,350  Whole course. First year overseas fees
1 year
Full Time
MA (Postgraduate) £9,000  Whole course. First year home fees
2 years
Part Time
MA (Postgraduate) £9,000  Whole course. First year home fees