This course is part of the culture and enterprise programme. It aims to bring together open'minded individuals from a diverse range of academic and professional backgrounds in order to promote new ways of thinking and doing that encourages creative collaborations in the pursuit of innovation. The focus of the course is on developing strategic collaborative practitioners who can identify, and develop, innovative business and public sector opportunities. The course will explore innovation in relation to services, products and user experiences. It will be delivered through a range of different learning experiences, from the traditional to the experimental, from student' led to industry'linked, so that students can produce synergistic and co'operative approaches to problem'solving, risk'management and opportunity development. Graduates of the programme will be able to identify and deliver creativity and innovation within both a lifestyle and business context. They will be able to apply innovation tools and practices, research and identify which creative vectors are suitable for a given scenario and communicate such opportunities in a compelling and engaging way. Graduates will be highly attractive to potential employers in business, the creative industries or policy makers who wish to embrace 360' degree innovation. This course will help graduates develop careers in areas like innovation research, strategy and business development and brand/product management.
Modules include: Exploration and experimentation; collaboration and independence.
Course Additional Entry
An Honours degree, and normally at least 1 year of relevant professional experience, but exceptional candidates with less may be considered. The relevant disciplines and professional fields are: Business studies; management; the social sciences; humanities; physical sciences; marketing; design. Applicants whose 1st language is not English require IELTS 7.0 with a minimum of 6.0 in any one paper, or equivalent. If applicants have booked a test or are awaiting their results, this should be clearly indicated on the application form.
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