Coventry University London Campus

Course Introduction

This course addresses the needs of a new generation of fashion industry managers by providing a challenging and stimulating course that combines high quality teaching and academic support. With direct input from the fashion industry the learning and assessment of the course reflects an action learning approach and is focused upon team work, business simulations and real'world projects, all of which are underpinned by analysis and synthesis.

Course Modules

Modules include: Advanced business practice; sustainable strategy (from planning to implementation); marketing in a global age; fashion buying and merchandise management in changing global industry; trend prediction and fashion forecasting; retail marketing management; buyer behaviour analysis; international fashion marketing; fashion and brand management; organisation internship or global business simulation or consulting project or dissertation.

Course Additional Entry

A 2nd class honours degree, 2.2 or above; English language IELTS 6.5 or equivalent; no work experience required.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £10,500  Whole course. First year home fees