This course provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.
Modules include: Integrated marketing communications; advertising strategy and planning; public relations; global marketing management; market research; buyer behaviour; data analysis; strategic brand management; planning your career in marketing and communications; research methods and dissertation.
Course Additional Entry
A 2.1 Honours degree (or overseas equivalent) in any discipline; applicants whose 1st language is not English require an IELTS score of 6.0 overall or equivalent.
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