Kingston University London

Course Introduction

This course provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.

Course Modules

Modules include: Integrated marketing communications; advertising strategy and planning; public relations; global marketing management; market research; buyer behaviour; data analysis; strategic brand management; planning your career in marketing and communications; research methods and dissertation.

Course Additional Entry

A 2.1 Honours degree (or overseas equivalent) in any discipline; applicants whose 1st language is not English require an IELTS score of 6.0 overall or equivalent.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MA (Postgraduate) £14,300  Academic year. First year overseas fees
1 year
Full Time
MA (Postgraduate) £10,000  Academic year. First year home fees