University of Roehampton

Course Introduction

This specialist pathway will enable you to analyse the marketing context in which international brands operate. You will learn how to apply marketing concepts to different contexts, including non'traditional organisations, non'profit entities and the public sector. You will also be exposed to research relating to contemporary issues in marketing, eg, digital marketing and retail marketing.

Course Additional Entry

Candidates will need to demonstrate the ability to study successfully at postgraduate level. This will normally mean at least a second class honours degree in a business or social science related discipline. For applicants without a first degree we would consider an equivalent management or professional qualification (HEQ L6 or above). Students will need to demonstrate evidence of independent learning, as well as proficiency in the use of software packages for word'processing, spreadsheets and PowerPoint. Graduates for whom English is not the first language must satisfy the University requirement for IELTS currently at 6.5 overall with no less than 5.5 in any band. Applications without this level of English qualification may enrol in our summer pre'sessional English course to obtain an equivalent qualification.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £13,000  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £9,800  Academic year. First year home fees
1 year
Full Time
PgDip