University of Greenwich

Course Introduction

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world'class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few. In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands. We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people. The University of Greenwich works closely with a variety of events'related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Course Modules

Relationship marketing and e'CRM; strategic financial management for events; scholarship and the events professional; innovation, enterprise and winning the bid; research approaches and methods; themes and issues in events management; international events: managing cultures and influencing people; events projects in practice; dissertation; 1 option from: strategic stadium and venue management; corporate communications; arts and entertainment events and festivals; human resources management for service industries.

Course Additional Entry

A good first degree from a recognised university (generally a minimum 2.2 or equivalent). One year or equivalent related work experience (paid or voluntary) is preferable. Students educated in a language other than English should have an IELTS score of 6.5 (with a minimum of 5.5 in each skill) or equivalent rating in another Secure English Language Test).

Duration & Attendance Qualification Tuition fees
2 years
Block Release
MA (Postgraduate) £9,000  Whole course. First year home fees
1 year
Full Time
MA (Postgraduate) £11,350  Whole course. First year overseas fees
1 year
Full Time
MA (Postgraduate) £9,000  Whole course. First year home fees
2 years
Part Time
MA (Postgraduate) £9,000  Whole course. First year home fees