Course Introduction

This programme focuses on managing the relationship between luxury brands, high value services and consumer behaviour. The course takes students through the various stages needed to turn a luxury brand into a 'lived' experience providing insightful thinking and practical strategies into what makes a luxury brand 'high value' in terms of meaningful interactions and diversified services with customers/markets. Students also explore issues around harmonising luxury brand awareness across multiple platforms and channels, client relationships and time zones.

Course Modules

Modules include: cultural and contextual design studies; practical application of design thinking in luxury brand management; managing design in a global society and economy; professional practice in management and consulting; strategic design and innovation; studio practice; major project.

Course Additional Entry

A 1st or upper 2nd Class Honours degree (or equivalent non'UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. Applicants applying directly from an undergraduate degree course without experience or professional practice must be able to demonstrate a good knowledge of the chosen subject area. For applicants whose 1st language is not English, an overall IELTS score of at least 6.5 is required, with a minimum of 6.0 in each section.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
Mdes (Postgraduate) £13,500  Academic year. First year overseas fees
1 year
Full Time
Mdes (Postgraduate) £8,500  Academic year. First year home fees
2 years
Part Time
Mdes (Postgraduate) £4,250  Academic year. First year home fees