This course aims to give students a working knowledge of fashion and lifestyle media, as well as a professional practical foundation in writing skills developing vocational skills and analytical thinking. The course is designed for graduates and those with appropriate industry experience who wish to develop their career prospects in the highly competitive fashion industry. It is also a suitable preparation for higher level postgraduate study. This course cultivates both a practical and theoretical understanding of fashion and lifestyle journalism in the UK. With a close eye on changing trends in contemporary lifestyle media, emphasis is placed on developing an analytical understanding of the commercial marketplace as well as the rigours of practical journalism. Students will develop an enhanced commercial awareness, enabling them to produce editorial material for this specialist area. The programme is supported by a series of guest speakers from the fashion and lifestyle media industry, from publications including Elle, The Guardian, W, Net a porter, i'D, Another, Harper's Bazaar, 10 Magazine and Telegraph Weekend magazine.
Modules include: (20 credits) fashion and lifestyle journalism; markets and context; major project.
Course Additional Entry
A degree (or equivalent) in English, media, cultural studies, fashion studies, visual communications, public relations, design theory or visual arts, plus A level in English; or relevant and qualitative experience in any of the following industries: fashion, interiors, design, architecture, art, visual communications, music, journalism; good information technology (IT) skills. Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors. Applicants whose 1st language is not English require IELTS 7.0 with a minimum of 6.0 in any 1 skill.
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